Speaker

Margot Bloomstein is the author of Content Strategy at Work (Morgan Kaufmann, 2012) and principal of Appropriate, Inc., a Boston-based brand and content strategy consultancy. She crafts brand-appropriate user experiences to help organizations engage audiences and project key messages with consistency and clarity through both traditional and social media. A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW 2013, Margot speaks about enriching interactive engagements with content strategy. Recent engagements include CS Forum Cape Town, Content Marketing World, Confab, and Web 2.0. Find her blogging infrequently at Appropriate, Inc. and tweeting prolifically at @mbloomstein.